Agenda at a Glance

• Understanding how to communicate medical information
• Ensure strategic information sharing
• Engage HCP/ KOL to allow for strong knowledge sharing
• Align all engagement strategies to impact medical communications
• Impact of tools and technology to engage with HCPs/ KOL to ensure strategic engagement and knowledge sharing

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• Creating virtual engagement and understanding the impact of a strategic end-to-end process
• Best practices to engage through virtual congresses
• Impact of creating relationships 
• Ensure a meaningful connection and how to run a virtual meeting

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• End-to-end process identification of key risks that should be managed during HCP fee-for-service engagements
• End-to-end process identification of key control elements for managing risks for compliance in HCP fee-for-service engagements

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• Reshape medical communication models to prepare for the uncertainties in a personalized and digital workplace
• Identify key factors in shaping a successful launch in a new environment
• Major shifts in the way that HCPs and pharma interact
• HCPs’ adoption of digital channels and accelerated interactions
• Shift to personalized content to stay relevant to engage HCPs
• Impact of publications distribution

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• Understanding the changing types of engagements and adapting to how HCPs and KOLs want to be engaged
• Review code of conduct rules
• Identify impacts on Sunshine Act and payments in a virtual environment
• Identify and review HCP engagement risk in a virtual environment

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• How the HCP Engagement model is transforming to enhance HCP experiences
• Role of Commercial Operations, Digital and Business Services to drive this transformation
• HCP Engagement Quality & Compliance: Risks and risk management practices

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• Outlining FMV limits identified by an organization and looking at them from a virtual standpoint
• Review of work and actions that HCPs are being compensated for
• HCP and organizational benefits of virtual engagements

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• Overview of key elements of KOL engagement and management
• Analyze the benefits of KOL engagement and the value to patients
• the value to the patients, to the company, & to the KOL too – creating a true Win/Win.
• Ensure a culture of flexibility and engagement
• Ensure benefits of an impactful meeting
• Allow flexibility to ensure impactful engagements

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• Review tour engagements to ensure a customer-centric approach with HCP engagement
• Develop efficiencies to create a better workflow
• Identify the scrape of expanding HCP interactions to ensure proper workflow with engagement, FMV, and deliverables
• Ensuring stronger engagements and events through a defined workflow and process that aligns with your organization’s technology

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• The challenge of changing from traditional structures to a more fluid and customer-centric approach aligned to Agile Methodologies, and what can emerge as the biggest issues
• Doing more with less: how can the “Single Point of Contact” and the Hybrid Functions address productivity increase and better resource management?
• The dilemma between “depth in the approach” and “breadth and capillarity of action”: which side to choose?
• The COVID-19 pandemic: a catalyst or an obstacle to trends that were already taking shape?

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• Review current communication strategies and ensure strong engagement in a hybrid, virtual, and in-person environment
• Align communications to ensure a strong value add strategy
• Design a strategic playbook to ensure strong communication 

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