Agenda at a Glance
Day One
Wednesday, June 16, 2021
All times are in Eastern Daylight Time.
10:30 am EST
Conference Chair Opening Remarks
10:45 am EST
Keynote Panel: Medical and Scientific Communication to HCPs (Read More)
- Understanding how to communicate medical information
- Ensure strategic information sharing
- Engage HCP/ KOL to allow for strong knowledge sharing
- Align all engagement strategies to impact medical communications
- Impact of tools and technology to engage with HCPs/ KOL to ensure strategic engagement and knowledge sharing
11:15 am EST
Impact of Virtual Congresses on a KOL and Life Science Relationship (Read More)
- Creating virtual engagement and understanding the impact of a strategic end-to-end process
- Best practices to engage through virtual congresses
- Impact of creating relationships
- Ensure a meaningful connection and how to run a virtual meeting
11:45 am EST
Break
12:00 pm EST
Identification of Potential Risks with HCPs during the End-to-End Process in Fee-for-Service Engagements (Read More)
- End-to-end process identification of key risks that should be managed during HCP fee-for-service engagements
- End-to-end process identification of key control elements for managing risks for compliance in HCP fee-for-service engagements
12:30 pm EST
Panel
Ensure HCP Engagement and Support to Impact a Product Launch (Read More)
- Reshape medical communication models to prepare for the uncertainties in a personalized and digital workplace
- Identify key factors in shaping a successful launch in a new environment
- Major shifts in the way that HCPs and pharma interact
- HCPs’ adoption of digital channels and accelerated interactions
- Shift to personalized content to stay relevant to engage HCPs
- Impact of publications distribution
1:00 pm EST
Networking Break in the Virtual Lounge
1:15 pm EST
Internal and External HCP Management from Medical and Commercial
1:45 pm EST
Supporting the Organization through a Changing Environment (Read More)
- Understanding the changing types of engagements and adapting to how HCPs and KOLs want to be engaged
- Review code of conduct rules
- Identify impacts on Sunshine Act and payments in a virtual environment
- Identify and review HCP engagement risk in a virtual environment
2:15 pm EST
Networking Break in the Virtual Lounge
2:30 pm EST
Presentation by H1 Insights
3:00 pm EST
Re-imagining HCP Engagement & Communication with the Pharma industry (Read More)
- How the HCP Engagement model is transforming to enhance HCP experiences
- Role of Commercial Operations, Digital and Business Services to drive this transformation
- HCP Engagement Quality & Compliance: Risks and risk management practices
3:30 pm EST
Handling FMV for Virtual Engagement (Read More)
- Outlining FMV limits identified by an organization and looking at them from a virtual standpoint
- Review of work and actions that HCPs are being compensated for
- HCP and organizational benefits of virtual engagements
4:00 pm EST
Networking in the Virtual Lounge / Day One Ends
Day Two
Thursday, June 17, 2021
10:45 am EST
Impact of an MLS on KOL Relationships and Management (Read More)
- Overview of key elements of KOL engagement and management
- Analyze the benefits of KOL engagement and the value to patients
- the value to the patients, to the company, & to the KOL too – creating a true Win/Win.
- Ensure a culture of flexibility and engagement
- Ensure benefits of an impactful meeting
- Allow flexibility to ensure impactful engagements
11:15 am EST
Case Study: Beyond HCP Interactions (Read More)
- Review tour engagements to ensure a customer-centric approach with HCP engagement
- Develop efficiencies to create a better workflow
- Identify the scrape of expanding HCP interactions to ensure proper workflow with engagement, FMV, and deliverables
- Ensuring stronger engagements and events through a defined workflow and process that aligns with your organization’s technology
11:45 am EST
Networking Break in the Virtual Lounge
12:00 pm EST
Marketing and Engagement Plans to Properly Engage with HCPs
12:30 pm EST
Adapting to an Effective and Innovative Workflow with HCPs
1:00 pm EST
Networking Break in the Virtual Lounge
1:15 pm EST
Single Point of Contact and Hybrid Functions: Pros and Cons in Delivering Info and Services to HCPs and Further Customers (Read More)
- The challenge of changing from traditional structures to a more fluid and customer-centric approach aligned to Agile Methodologies, and what can emerge as the biggest issues
- Doing more with less: how can the “Single Point of Contact” and the Hybrid Functions address productivity increase and better resource management?
- The dilemma between “depth in the approach” and “breadth and capillarity of action”: which side to choose?
- The COVID-19 pandemic: a catalyst or an obstacle to trends that were already taking shape?
1:45 pm EST
Best Practices to Maintain HCP Relationships through the Dissemination of Medical and Scientific Communication
2:15 pm EST
Panel
Align Medical Affairs, Marketing, and Communication to Impact HCP Engagement (Read More)
- Review current communication strategies and ensure strong engagement in a hybrid, virtual, and in-person environment
- Align communications to ensure a strong value add strategy
- Design a strategic playbook to ensure strong communication
2:45 pm EST
Closing Remarks
3:00 pm EST
Virtual Event Concludes