Looking forward to this session? Share it!
Collaboration with opinion leaders is key to success throughout the entire product life cycle. Whether live or virtual, successful engagement always depends on a clear strategy and plan. That sounds obvious but you might be surprised by how many companies don’t do it well. Topics discussed in this presentation are based on working with hundreds of opinion leaders in almost every disease category.
- An efficient process for strategic planning
- Identification and recruitment of opinion leaders that match objectives
- What opinion leaders say about the industry
- Six key steps for successful advisory boards
- Advisory board case studies: the good, the bad and the ugly
- The benefits of virtual advisory boards
- Tactical planning to maximize ROI from ongoing relationships with opinion leaders